Introduction

Studies show that:

  • Video is expected to make up 82 percent of internet traffic by 2022.
  • Nearly 50% of internet users look for videos related to a product or service before visiting a store.
  • 59% of executives say they would rather watch a video than read text.
  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.

These statistics represent only a tiny selection of the massive potential offered by video content.

In this lesson, you will get a general overview of the course and learn why you should create video content.

Discussion

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