Studies show that:

• Video is expected to make up 82 percent of internet traffic by 2022.
• Nearly 50% of internet users look for videos related to a product or service before visiting a store.
• 59% of executives say they would rather watch a video than read text.
• Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.

These statistics represent only a tiny selection of the massive potential offered by video content.

In this lesson, you will get a general overview of the course and learn why you should create video content.