Studies show that:
- Video is expected to make up 82 percent of internet traffic by 2022.
- Nearly 50% of internet users look for videos related to a product or service before visiting a store.
- 59% of executives say they would rather watch a video than read text.
- Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
These statistics represent only a tiny selection of the massive potential offered by video content.
In this lesson, you will get a general overview of the course and learn why you should create video content.