Introduction to Email Marketing
A Quick Start Guide for Beginners
Relationship building has become a major ingredient for business success and email marketing presents a smart channel for integrating this into your business.
By creating an opt-in form on your website and inviting prospects/customers to connect with you, you can nurture deep relationships that will create goodwill and lead to increased sales.
This short course will show you how to get started with Mailchimp as a free/ low cost email marketing solution with high returns on investment.
Philip Amiola is a business thinker, technical writer and digital solutions consultant. Although primarily trained as a life scientist, his penchant for personal development and self-mastery has led him to acquire skills in business strategy, journalism, corporate communication and digital publishing.
As Director of Training and Strategy at The Plenipotent Company, he helps businesses and organisations communicate better, increase profits and achieve optimum productivity. In this role, Philip has served an A-list of satisfied clientele including government agencies, corporate bodies and personal brands across the globe especially in Nigeria, South Africa, United States and Canada.
You can connect with him on his website or send him an email via philip[at]plenipotent.com.ng.